ZeroW has set the ambitious target of playing a key role in the transition of current food systems towards halving Food Loss & Waste (FLW) by 2030 and reaching near-zero FLW by 2050.
ZeroW provides significant impacts through the demonstration of innovations in nine real-life food chains by employing a systemic innovation approach to effectively address the multidimensional issue of Food Lost Waste (FLW). This involves:
(i) pre-identifying systemic innovations that incorporate multiple interlinked dimensions (process, organisational, strategy, marketing, product, technological, governance, etc.), which are tested and demonstrated;
(ii) steering the evolution of innovations towards higher levels of systemic readiness and impact using a Living Lab co-creation and multi-actor collective learning approach;
(iii) enhancing the Living Lab actors’ innovation advancement capability with shared resources facilitating new ways and means of cooperating and co-developing innovations;
(iv) developing context-specific trajectories for the systemic innovations (from ideation to scaling-up and commercialisation) leading to the provision of currently missing end products and services that align with consumer attitudes, food actor needs, and policy trends.
Read their collaborative policy brief titled "Joint statement on food waste reduction".
