A Demand Accelerator is an intermediary serving as a pivotal link between public needs, policies, innovation, and business development. Despite representing over 14% of the GDP in the EU, the potential of public procurement to open markets for innovative products and services is significantly underutilized.
Public procurement operates on five basic principles: non-discrimination, equal treatment, proportionality, transparency, and mutual recognition. Innovation extends beyond product creation—it involves market creation, generally transcending a single customer.
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