[{"command":"openDialog","selector":"#drupal-modal","settings":null,"data":"\u003Cdiv id=\u0022republish_modal_form\u0022\u003E\u003Cform class=\u0022modal-form-example-modal-form ecl-form\u0022 data-drupal-selector=\u0022modal-form-example-modal-form\u0022 action=\u0022\/de\/article\/modal\/7005\u0022 method=\u0022post\u0022 id=\u0022modal-form-example-modal-form\u0022 accept-charset=\u0022UTF-8\u0022\u003E\u003Cp\u003EHorizon articles can be republished for free under the Creative Commons Attribution 4.0 International (CC BY 4.0) licence.\u003C\/p\u003E\n      \u003Cp\u003EYou must give appropriate credit. We ask you to do this by:\u003Cbr \/\u003E\n      1) Using the original journalist\u0027s byline\u003Cbr \/\u003E\n      2) Linking back to our original story\u003Cbr \/\u003E\n      3) Using the following text in the footer: This article was originally published in \u003Ca href=\u0027#\u0027\u003EHorizon, the EU Research and Innovation magazine\u003C\/a\u003E\u003C\/p\u003E\n      \u003Cp\u003ESee our full republication guidelines \u003Ca href=\u0027\/horizon-magazine\/republish-our-stories\u0027\u003Ehere\u003C\/a\u003E\u003C\/p\u003E\n      \u003Cp\u003EHTML for this article, including the attribution and page view counter, is below:\u003C\/p\u003E\u003Cdiv class=\u0022js-form-item form-item js-form-type-textarea form-item-body-content js-form-item-body-content ecl-form-group ecl-form-group--text-area form-no-label ecl-u-mv-m\u0022\u003E\n        \n\u003Cdiv\u003E\n  \u003Ctextarea data-drupal-selector=\u0022edit-body-content\u0022 aria-describedby=\u0022edit-body-content--description\u0022 id=\u0022edit-body-content\u0022 name=\u0022body_content\u0022 rows=\u00225\u0022 cols=\u002260\u0022 class=\u0022form-textarea ecl-text-area\u0022\u003E\u003Ch2\u003ECreative, egalitarian, carbon-neutral \u2013 the future of industry?\u003C\/h2\u003E\u003Cp\u003E\u003Cstrong\u003E\u2018Industries must fulfil a social purpose\u2019\u003C\/strong\u003E\u003C\/p\u003E\u003Cp\u003E\u003Cstrong\u003EJames Sancto, 27, UK\u003C\/strong\u003E\u003C\/p\u003E\u003Cp\u003E\u003Cem\u003ECo-founder and CEO of \u003C\/em\u003E\u003Ca href=\u0022https:\/\/www.wemakechange.org\/\u0022\u003E\u003Cem\u003EWe Make Change\u003C\/em\u003E\u003C\/a\u003E\u003C\/p\u003E\u003Cp\u003E\u003Cem\u003E\u003Cfigure role=\u0022group\u0022 class=\u0022@alignleft@\u0022\u003E\n\u003Cimg alt=\u0022Image credit - Horizon\u0022 height=\u0022933\u0022 src=\u0022\/research-and-innovation\/sites\/default\/files\/hm\/IMCEUpload\/jamessm.jpg\u0022 title=\u0022Image credit - Horizon\u0022 width=\u00221400\u0022\u003E\n\u003Cfigcaption class=\u0022italic mb-4\u0022\u003EImage credit - Horizon\u003C\/figcaption\u003E\n\u003C\/figure\u003E\n\u003C\/em\u003E\u003C\/p\u003E\u003Cp\u003EI think it\u2019s key for industry to have the sense of urgency that we need in order to address the biggest challenges \u2013 climate change and extreme poverty \u2013 that we face.\u003C\/p\u003E\u003Cp\u003EWe\u0027re a not-for-profit organisation that connects with individuals from all over the world and enables them to develop projects online with NGOs and companies that support the causes that they care about \u2013 refugees, climate change, eradicating poverty and things like that.\u003C\/p\u003E\u003Cp\u003EIndustry, business need to go completely away from the idea that business exists to maximise shareholder wealth. Industry needs to see its main purpose as fulfilling a social purpose.\u003C\/p\u003E\u003Cp\u003EOne of the ways we do that, and we are kind of are seeing it now, is for individuals and civil society to show that this is our imperative - we like to work for companies that have a social purpose, we buy from companies that have a social purpose. We utilise the power that we have as employees, as consumers and as shareholders to make those changes happen.\u003C\/p\u003E\u003Cp\u003ELikewise, I think industry needs to think of itself in terms of how can we as organisations, collectives of individuals with a range of skills, most effectively support the types of social outcomes that we are seeking to create in society.\u003C\/p\u003E\u003Cp\u003E(What I want to see by 2050) is related to the 2030 Sustainable Development Goals. It would be a world where we\u0027ve ended poverty, nobody goes to bed hungry, everybody leads a healthy life, every child gets a good education, there\u0027s equal pay for equal work, clean and affordable energy. It\u2019s about addressing the threat of climate change once and for all, but also where we produce and consume responsibly.\u003C\/p\u003E\u003Cp\u003EFor me, the vision of the world that we want to create is one that is built on a foundation of justice - one where everyone has an equal opportunity to become what they\u0027re capable of becoming.\u003C\/p\u003E\u003Cp\u003E\u0026nbsp;\u003C\/p\u003E\u003Cp\u003E\u003Cstrong\u003E\u2018Technology and infrastructure will improve our daily lives\u2019\u003C\/strong\u003E\u003C\/p\u003E\u003Cp\u003E\u003Cstrong\u003EIoanna Papanikolaou, 26, Greece\u003C\/strong\u003E\u003C\/p\u003E\u003Cp\u003E\u003Cem\u003ECivil engineer and PhD researcher in engineering\u003C\/em\u003E\u003C\/p\u003E\u003Cp\u003E\u003Cfigure role=\u0022group\u0022 class=\u0022@alignleft@\u0022\u003E\n\u003Cimg alt=\u0022Image credit - Horizon\u0022 height=\u0022933\u0022 src=\u0022\/research-and-innovation\/sites\/default\/files\/hm\/IMCEUpload\/ioannasm.jpg\u0022 title=\u0022Image credit - Horizon\u0022 width=\u00221400\u0022\u003E\n\u003Cfigcaption class=\u0022italic mb-4\u0022\u003EImage credit - Horizon\u003C\/figcaption\u003E\n\u003C\/figure\u003E\n\u003C\/p\u003E\u003Cp\u003EFor me, engineering has always been about improving people\u0027s lives. I think should be really the fundamental objective of every engineer, every person that works in the industry.\u003C\/p\u003E\u003Cp\u003EI\u0027m doing my PhD at the University of Cambridge (UK) where I\u0027m looking into advanced materials for infrastructure. My research is focused on self-sensing and self-healing materials. This means that if your building has cracks it could automatically diagnose its condition. I also work for a UK engineering company called\u003Ca href=\u0022https:\/\/www.costain.com\/\u0022\u003E Costain\u003C\/a\u003E as innovations manager and in smart infrastructure.\u003C\/p\u003E\u003Cp\u003EMore and more people are moving to cities. Challenges extend from the fact that people expect more from their infrastructure whilst governments don\u0027t have any more money to spend. I think the solutions can only really come from technology. It is the most efficient way to run on-time (transport) services, to secure the energy supply, to decarbonise the grid.\u003C\/p\u003E\u003Cp\u003EI think it is possible to achieve zero emissions. I think it also has a lot to do with the mindset of people that it now starts to change \u2013 in how people act and behave. Technology will be able to capture some of these emissions and make the whole planet carbon neutral.\u003C\/p\u003E\u003Cp\u003EIn engineering and infrastructure, we were very slow in the past but now we are learning from other industries like aviation about how to adopt digital technology. In the last five years I\u0027ve seen loads of new innovations. For example, (at Costain) we are using so many technologies to track all the high value assets, (to) track people to understand safety, health and wellbeing.\u003C\/p\u003E\u003Cp\u003EBy 2050, I expect everyone to have an autonomous vehicle that\u2019s fully connected. I expect artificial intelligence to make my life easier in my day-to-day job. I think most of these technologies will be accelerated and fully implemented in (how we work, move and live in) our day-to-day lives.\u003C\/p\u003E\u003Cp\u003E\u0026nbsp;\u003C\/p\u003E\u003Cp\u003E\u003Cstrong\u003E\u2018Recruit people based on what they can become\u2019\u003C\/strong\u003E\u003C\/p\u003E\u003Cp\u003E\u003Cstrong\u003ELisa-Maria Sommer\u003C\/strong\u003E\u003Cstrong\u003E, 27\u003C\/strong\u003E\u003Cstrong\u003E, \u003C\/strong\u003E\u003Cstrong\u003EAustria\u003C\/strong\u003E\u003C\/p\u003E\u003Cp\u003E\u003Cem\u003ECEO and co-founder, \u003C\/em\u003E\u003Ca href=\u0022https:\/\/mtop.at\/en\/about\/\u0022\u003E\u003Cem\u003EMTOP\u003C\/em\u003E\u003C\/a\u003E\u003Cem\u003E (More Than One Perspective)\u003C\/em\u003E\u003C\/p\u003E\u003Cp\u003E\u003Cfigure role=\u0022group\u0022 class=\u0022@alignleft@\u0022\u003E\n\u003Cimg alt=\u0022Image credit - Horizon\u0022 height=\u0022933\u0022 src=\u0022\/research-and-innovation\/sites\/default\/files\/hm\/IMCEUpload\/Mariasm_0.jpg\u0022 title=\u0022Image credit - Horizon\u0022 width=\u00221400\u0022\u003E\n\u003Cfigcaption class=\u0022italic mb-4\u0022\u003EImage credit - Horizon\u003C\/figcaption\u003E\n\u003C\/figure\u003E\n\u003C\/p\u003E\u003Cp\u003EThe way we do industry shapes our society. We need to take that into account. As citizens, politicians or entrepreneurs we need to see the bigger picture and be aware of the effect we have on the society.\u003C\/p\u003E\u003Cp\u003EI\u2019m what you could call a social innovator or social entrepreneur. Three years ago I founded a social business together with two colleagues that works on the labour market integration of refugees in Austria. Our aim is for a more inclusive society and to make use of unseen potential.\u003C\/p\u003E\u003Cp\u003EThat happens a lot to refugees. They come to new countries with all their skills, potential and education - but they\u0027re just seen as refugees, not as people who are capable of many things. That is what we are trying to reveal by getting to know them and matching their skills with the needs in the Austrian labour market.\u003C\/p\u003E\u003Cp\u003EIn the last two years we\u0027ve trained approximately 160 refugees and 75% of them have started working. We really focus on refugees who have experience or skills in the IT, engineering or business sectors \u2013 accountants, civil engineers, technical drawers, developers, IT support, system and network administrators.\u003C\/p\u003E\u003Cp\u003EIn our case, companies use recruiting processes that decide on the individual\u2019s potential and fit to the job or company in the hiring process. The first thing that companies often question is the language barrier. Most of (the refugees we work with) have managed to learn German to a very high level in a year and half, which is a really impressive achievement. So we build on that. People who can learn really quickly have an essential skill set for many companies.\u003C\/p\u003E\u003Cp\u003EI would like to see the recruiting processes become more open and inclusive. My vision for 2050 is that everyone can contribute to society or to industry with all his or her potential. The best thing that could happen is that individuals are seen as individuals and then it doesn\u0027t matter if you\u0027re a refugee or a citizen or a local or whatever.\u003C\/p\u003E\u003Cp\u003E\u0026nbsp;\u003C\/p\u003E\u003Cp\u003E\u003Cstrong\u003E\u2018Automation will enable time for human creativity\u2019\u003C\/strong\u003E\u003C\/p\u003E\u003Cp\u003E\u003Cstrong\u003EAleksandra Adamowicz-Hesselroth, 28, Poland\u003C\/strong\u003E\u003C\/p\u003E\u003Cp\u003E\u003Cem\u003EPresident, \u003C\/em\u003E\u003Ca href=\u0022http:\/\/fmlewiatan.pl\/\u0022\u003E\u003Cem\u003EYouth Forum Lewiatan\u003C\/em\u003E\u003C\/a\u003E\u003C\/p\u003E\u003Cp\u003E\u003Cfigure role=\u0022group\u0022 class=\u0022@alignleft@\u0022\u003E\n\u003Cimg alt=\u0022Image credit - Horizon\u0022 height=\u0022933\u0022 src=\u0022\/research-and-innovation\/sites\/default\/files\/hm\/IMCEUpload\/aleksandrasm.jpg\u0022 title=\u0022Image credit - Horizon\u0022 width=\u00221400\u0022\u003E\n\u003Cfigcaption class=\u0022italic mb-4\u0022\u003EImage credit - Horizon\u003C\/figcaption\u003E\n\u003C\/figure\u003E\n\u003C\/p\u003E\u003Cp\u003ETechnology is changing so much in how we work, how we socialise with people. But I think the most important issue is people\u2019s adaptability to using technology.\u003C\/p\u003E\u003Cp\u003EI\u0027m the leader of the youth forum of the employee association in Poland and an entrepreneur in the HR industry, combining traditional human resources with technology.\u003C\/p\u003E\u003Cp\u003EYoung people are (digitally) fluent and they\u0027re from a different galaxy as compared to people who have already spent 20 years in the labour market. For them it\u0027s quite hard to adopt this technology. So I see this discrepancy between younger and older generations.\u003C\/p\u003E\u003Cp\u003E(In the forum) there are young people from very different industries. What comes to mind is there\u2019s a lack of heavy industries. They (younger people) think that industry is not so much about assembly line production. It\u0027s more about robotisation and using new technologies.\u003C\/p\u003E\u003Cp\u003E(By 2050) I see a lot of challenges and so many areas will be digitalised even more because people as consumers have become used to technologies that are fast. This will influence also how we work.\u003C\/p\u003E\u003Cp\u003EHumans will not only be seen as a worker but as a service provider. But at the same time, I see that it will be much more human-centric.\u003C\/p\u003E\u003Cp\u003E(People will have more time) for teamwork, they can socialise with colleagues more and then be more innovative and create a much better working environment and that will be also very important especially for those that are creative.\u003C\/p\u003E\u003Cp\u003ELet\u2019s take a simple customer service example because employees working in this industry are (seen as a) heavily endangered species, but I don\u2019t actually think that is true. What they have are the human skills. The analysis work, the boring email sending, that will be automated by machine. The moment when you want to have contact with the company it will be with a human. And that would be the most precious skill, this empathy, this connection with real person.\u003C\/p\u003E\u003Cp\u003E\u0026nbsp;\u003C\/p\u003E\u003Cp\u003E\u003Cstrong\u003E\u2018We should tax polluting companies\u2019\u003C\/strong\u003E\u003C\/p\u003E\u003Cp\u003E\u003Cstrong\u003ERobert Heinecke, 28, Germany\u003C\/strong\u003E\u003C\/p\u003E\u003Cp\u003E\u003Cem\u003ECEO and co-founder,\u0026nbsp;\u003Ca href=\u0022https:\/\/www.breeze-technologies.de\/\u0022\u003EBreeze Technologies\u003C\/a\u003E\u003C\/em\u003E\u003C\/p\u003E\u003Cp\u003E\u003Cem\u003E\u003Cfigure role=\u0022group\u0022 class=\u0022@alignleft@\u0022\u003E\n\u003Cimg alt=\u0022Image credit - Horizon\u0022 height=\u0022933\u0022 src=\u0022\/research-and-innovation\/sites\/default\/files\/hm\/IMCEUpload\/robert_sm.jpg\u0022 title=\u0022Image credit - Horizon\u0022 width=\u00221400\u0022\u003E\n\u003Cfigcaption class=\u0022italic mb-4\u0022\u003EImage credit - Horizon\u003C\/figcaption\u003E\n\u003C\/figure\u003E\n\u003C\/em\u003E\u003C\/p\u003E\u003Cp\u003EToday\u0027s major challenge is sustainability. Making sustainability a part of the decision-making process for shareholder value optimisation. I mean, nobody really does anything just because it\u0027s good for the general public.\u003C\/p\u003E\u003Cp\u003EBreeze Technologies is a German start-up. We basically fight air pollution with artificial intelligence - we developed our own sensors that we deploy in the urban landscape to gather hyper-local air quality data. We enrich those data with others like satellite data and use all this to analyse what is going on and what are the best interventions to improve the air quality.\u003C\/p\u003E\u003Cp\u003ESome of our products are for the \u003Ca href=\u0022http:\/\/hamburg.breeze-technologies.de\/\u0022 target=\u0022_blank\u0022 rel=\u0022noopener noreferrer\u0022\u003Epublic\u003C\/a\u003E so they are free to use, and others are for our clients \u2013 corporate or cities and municipalities.\u003C\/p\u003E\u003Cp\u003EOne of the main trends that we see today is transparency, people wanting to hold industry, and all public actors, accountable for what they are doing. We are trying to incentivise our customers to share part of the data that we are generating for them with the public. If our clients say, \u201cOK, the hourly air quality values that are gathered - we want to share those with the public\u201d, we subsidise the sensors\u003Cstrong\u003E.\u003C\/strong\u003E\u003C\/p\u003E\u003Cp\u003EI see industry as (having) two definitions \u2013 the producing industries, and the broader spectrum of all companies that produce something, whether that\u2019s tangible and causes environmental pollution, or intangible like software and then has ethical implications.\u003C\/p\u003E\u003Cp\u003EThere needs to be an incentive for them (to be sustainable). (It could be) consumers saying, OK, this company is doing something for the environment, I\u2019d rather buy products from them than from their competitor who is polluting and cutting down rainforests.\u003C\/p\u003E\u003Cp\u003ECarbon tax (on emissions) is one way (to do it). I would go a step further and say put a tax on all pollution that is being created then go from there and create an incentive for companies to minimise their environmental impact.\u003C\/p\u003E\u003Cp\u003E(By 2050) I would like to see some kind of closed loop industry, ensuring that the impact from any processes is mitigated in a second step.\u003C\/p\u003E\u003Cp\u003E\u003Cstrong\u003E\u003Cem\u003EAs told to Annette Ekin. The interviews have been edited and condensed for clarity.\u0026nbsp;\u003C\/em\u003E\u003C\/strong\u003E\u003C\/p\u003E\u003C\/textarea\u003E\n\u003C\/div\u003E\n\n            \u003Cdiv id=\u0022edit-body-content--description\u0022 class=\u0022ecl-help-block description\u0022\u003E\n      Please copy the above code and embed it onto your website to republish.\n    \u003C\/div\u003E\n  \u003C\/div\u003E\n\u003Cinput autocomplete=\u0022off\u0022 data-drupal-selector=\u0022form-irhxad8iwoff-wfqbl7sl5avt-tql-oammvtyjx2vmc\u0022 type=\u0022hidden\u0022 name=\u0022form_build_id\u0022 value=\u0022form-IrHXAD8iwOfF_wFqBL7Sl5AVt_TQl-oaMmVTyJX2Vmc\u0022 \/\u003E\n\u003Cinput data-drupal-selector=\u0022edit-modal-form-example-modal-form\u0022 type=\u0022hidden\u0022 name=\u0022form_id\u0022 value=\u0022modal_form_example_modal_form\u0022 \/\u003E\n\u003C\/form\u003E\n\u003C\/div\u003E","dialogOptions":{"width":"800","modal":true,"title":"Republish this content"}}]